We Serve a variety of Clients Lassen Scientific, Inc. specializes in the development and marketing of patented and proprietary products and technologies. We serve a wide range of clients from small startups to Fortune 500 companies, clients include: Clients Fuji Micro Dynamics, Inc. Sintec, Inc. LoungAir International, LLC Orthopedic Research Incorporated Via Christi Medical Center JustRite IsoClear, Inc. Psychiatric Research Institute, Inc. MyoCure, Inc. California Guest Services, Inc. Philanthropy The National Park Service The Friends of Whiskytown National Park (Founding CEO) The Lassen Park Foundation, Inc. (Board Member) The American Red Cross The response to our partnerships. "Lassen Scientific, Inc was contracted to help us evaluate emerging trends within the video security and surveillance industry. The analysis provided key insight into emerging trends that was critical in the creation of our firm. More impressively they actually help invent our place in play technology. Their contribution to our growth was invaluable." Rich Pizzuti Chairman Camelot Security Systems "In my professional career I have literally worked with hundreds of management consultants. Lassen Scientific, Inc. over the past five years has been a significant return on its consulting investment providing improved revenue while concurrently providing measurable ways of reducing costs. At the end of each annual review I am always pleased to see the significance of their profitable contribution." Dr. Peggy Gartner, Ph.D. Director of research VCRI "We needed to outsource both the complete development of our product, and the manufacturing. Lassen Scientifics team designed, engineered and out sourced our product from the concept to full production. The result...a world-class product line, we could not have done it without them." Robert Richelieu, CEO JustRite Products "Lassen took our product concept from a vague idea to a product that will compete favorably with a highly entrenched competitor in a 100 million dollar market. The bottom line is they significantly exceeded our expectations." Victor Kasatshko, CEO LoungAir International, LLC "As a Japanese company we struggled for many years trying to reach the US market with our industrial packaging equipment. We engaged the services of Lassen scientific and as a result sold more products the first month than we had the two years prior. Their understanding of distribution channels and the systems necessary to support the channels is staggering.' Hiro Hayashi Senior project manager, Mitsui plastics/Fuji You want your product to succeed. So do we. Consumer Product Development and Management - from concept to completion - are integral components to make sure your product is a success. With the complexity of new product development strategy procedures or product life cycle management at any stage, you need assistance. Whether you need us to manage the development of your project, step in as a product manager, help assemble the team, find vendors/engineers for project review or become a rapid product development consultant, we are here to help you get results. We are able to take your new product development strategy from conception all the way through market planning and launch stages. Our Consumer Product Development and Management specialty is partnering with you to invent products - successful products - based on proven knowledge of consumer behavior. We provide full service consultation through our rapid product development consultant group or we will work with your existing staff to ensure the success of your product or services. Our product management services include: Turnkey Outsource Product Management We provide outsourced product management solutions with total responsibility from concept through completion of the project or product conception to launch. Project Management We provide complete project management services from start to finish. Team Creation and Management We help assemble the team you need for success including vendors, engineers, other marketing facilitators and provide experts in project review. Vendor Outsourcing We find the best and most appropriate vendors to facilitate effective product management. Project Reviews and Audits We conduct in-depth analysis of marketing strategy regarding product management. Lassen Scientific, Inc. has direct relationships with both US and China manufactures. Let us help you take the risk out of outsourcing your product. Lassen Scientific, Inc. serves a wide range of industries. We only accept projects where we have the expertise and the connections to serve our valued client. Our industry expertise includes: Consumer market Retail products Business-to-Business products and services Health Care Products Housewares Medical Devices Dietary supplements Pharmaceutical Biotechnologies Security and personal safety Lawn and Garden Hardware Pool and Spa Consumer electronics Computer technologies Toys and juvenile products Fitness Video Security Retail Pharmacy Food pro ducts Manufacturing Professional services Hospitals and medical services For your product to succeed, you must create innovative and effective product branding. As strategic marketing planners, we champion organizational ideas - and get positive results through effective product positioning. At the core, our efficacy lies with management of business innovation and successful corporate branding services. Success is not built on your product and marketing branding service alone. Success is getting the word out to potential customers. Success is using real-world experience to get beneficial results - creating value, conversion and sales. We help you implement great campaigns to market your products and services. Our proven real-world results are put to work for you, so you experience success with your product launch marketing methods. Services include: Product branding and product positioning Product marketing branding Product development and launch deployment Marketing Partnerships Strategic Planning Distribution and Channel Development Turnkey Product Marketing Sales and Marketing Management Custom Market and Focus Studies Market Research Focus Studies Outbound Telemarketing Product Outsourcing Our product marketing services will help your product find its niche. Once you've developed a new product, it's time to introduce it to the market. However, it can sometimes be unclear as to how to do this efficiently and effectively in order to make your product a success. When you launch your new product, you must ensure that it carries with it a clear, strong message aimed specifically at your targeted customer. We will do this for you. We will help you find and understand your market. Understanding your product's market involves understanding your customers and finding out what they will need to know to understand your product. They will want to know what your product does and doesn't do, and we will help you define your product before its launch in order to meet this goal. Because we begin the product development process by first analyzing and isolating customer requirements, you will be able to more succinctly convey through your marketing plan how your product or service meets your customers' expectations and requirements. In addition, you'll know which of your product's features you should emphasize and capitalize on as you present it to your target market. Nicholas J. Webb, CPCM President/CEO As the CEO of the Lassen Scientific, Inc., Webb leads our firm in helping companies gain a competitive edge through "Value Added Innovation". Our firm's consulting clients range from multi-national corporations, such as Mitsui Medical Corporation, to dozens of smaller companies, including Eagle Vision, a pioneer in ocular implants, and PRI, Inc., a major developer of anti-depressant drugs. A former CEO of Micro Dynamics Medical and SunMedica, Inc., Webb is also one of the founding partners of Nupak Medical and Talon Medical. In addition, he is a Certified Management Consultant and a successful inventor, having recently been awarded his twenty-seventh patent from the U.S. Patent and Trademark Office. Webb and his inventions have been featured on several national television shows, including NBC's "Nightline" and "The Leeza Show." Webb's inventions include the Flex Plug, a design used in one of the smallest human implants. Furthermore, his KidMatchTM program is used by hospitals all over the country to ensure newborns are not switched at birth. He has also invented a program used by care agencies to make sure that patients recuperating at home take their medications on schedule. Professional Summary Certified Professional Consultant to Management (CPCM) Certified Professional Consultant (CPC) Creator of nationally-distributed Fortune Formula training program Professionally-trained speaker and seminar leader Founder, President, and CEO of NuPak, Ltd., a technologically-centered manufacturing company Founder, Owner, and Vice President of Technology of Talon Medical, Ltd., which invents and manufacturers products and systems for the medical industry Former President, M icro Dynamics, Inc. Former Vice President of Sales and Marketing, MyoCure, Inc. Author of the healthcare book "The Cost of Being Sick" Lassen Scientific works with an impressive network of business, product and marketing experts, including: Stephen Orsatti, BS Senior VP Design Self taught in 3d graphics from their very inception in the 80's Stephen Orsatti designs each product in the virtual world before it ever becomes a reality. To him every design should be able to stand on its own as an organic sculpture. He is founder and President of RezMultimedia, a full service award winning design firm. Stephen is an accomplished artist, 3d animator, and designer. He is also an ordained Baptist minister. Charlie A. Webb, BS, CPP, CPCM Associate Charlie Webb has an eye for innovation. He is the founder of Van der Stahl Scientific, Inc., a medical packaging firm, and he has built his company with a business model that he calls uniquely his. Charlie is the definitive Renaissance man; although his education and general background are centered in business his talents are broad. Charlie graduated from the University of Redlands with a Bachelor of Science Degree in Business Administration and Management and has completed a Medical Marketing Program at the Anderson Graduate School of Management at UCLA. Charlie is a Certified Professional Consultant to Management, CPCM, through the National Bureau of Certified Consultants and recently was awarded the prestigious CPP appellation, Certified Packaging Professional through the Institute of Packaging Professionals. Charlie is currently working on his book, Exit Interviews, A Collection of Life's Lessons From Seniors. Charlie is also working on his second book, "The Danger of Safety". This book chronicles what Charlie has identified as the victim movement in North America. Charlie is also an inventor. He has 2 patents pending for machinery for the packaging of medical devices. Whether he is developing marketing pro formas for his latest business venture or teaching elementary students how to juggle Charlie's energy can only be described as intense. David C. Cocke, BBA, MBA Associate Mr. Cocke brings over eight years direct experience in the general management of entrepreneurial companies, coupled with an outstanding background in corporate finance. For the last seven years, David has been Vice President and Chief Operating Officer of NuPak Medical, Ltd., an ISO 13488-certified contract manufacturing company based in San Antonio, TX. At NuPak, he is responsible for all aspects of management, including sales, finance and operations. David was the company's first employee and built the company from a Greenfield to ISO certification in seven months. In addition to his employment at NuPak Medical, David has an active consulting practice working with start up to middle market companies in the areas of finance and operations. Prior to his involvement with NuPak, Mr. Cocke was Senior Director, Finance and Operations for NuTech, A KCI Company. NuTech was a technology incubator for its parent company, Kinetic Concepts, a $300 million public company. At NuTech, David was responsible for all of the business's operational aspects (including customer service, accounting, manufacturing, service and distribution) and had significant involvement in the formulation and execution of the company's sales and marketing strategy. While at NuTech, he was responsible for dramatically improving the company's financial performance...more than doubling the company's Return on Assets (to triple digits), and increasing free cash flow by $8.9 million even as sales increased $9.6 million (a sales increase of 131%). Before entering management, Mr. Cocke was employed by GE Capital in its Corporate Finance Group (financing middle market companies) and Salomon Brothers Inc in its Dallas Investment Banking office (providing financial advisory services as well as debt and equity underwriting). John Zeis, MBA Associate Over the past 15 years, John has designed and developed a variety of successful Medical Device and Diagnostic Products. During his time with Quidel Corporation, John was instrumental in developing the diagnostic product platforms that still account for over 80% of the company's revenue over a decade later. During his time at Medtronic's Interventional Vascular division, John lead a development team to achieve the first PMA approved coronary stent in the company's history. Since that time, John has coordinated the design and development of successful products for companies such as Bayer, ABI-Inverness, Discus Dental and Abbott Laboratories. John has used his experience in Quality Function Deployment (QFD) and Design for Manufacturing (DFM) to ensure that these products exceed end customer's needs. John earned his Bachelors of Science Degree in Manufacturing Systems Engineering from GMI Engineering and Management Institute and an MBA in Technology Management from the University of Phoenix. Scott Castanon, BS Associate Scott Castanon brings engineering experience in the areas of product development, manufacturing, automation, testing and reliability. Scott draws on this broad background of experience in order to develop medical disposable and electromechanical products to market by the most efficient means possible. Scott's career started with Via Medical in the development of a automated point of care blood gas and glucose monitors. Scott then continued with Hudson RCI where he was responsible for testing, reliability and validation of new products and revisions to existing products such as endotracheal tubes, ventilator circuits, closed suction catheters, resuscitators, nebulizers, and humidifiers. At Dura Pharmaceuticals Scott was responsible for design and reliability of a respirable insulin dry powder inhaler for the treatment of diabetes. For the past several years Scott has focused on providing product development services for medical device customers such as Alkermes, NP Medical, Seacoast Technologies, Medtronic, Elan Pharmaceuticals, Dey Laboratories, Mizuho USA, Acon Laboratories, Bayer Diagnostics, Hartraq, Isoclear, and Applied Biotech. Scott earned his Bachelor of Science in Bioengineering from the University of California, San Diego. Gregory Lin, MBA Associate Gregory Lin has a successful career in International/National sales and business management, marketing, strategic planning, outsourcing of manufacturing and consultative services. He has a very strong tie to Asian countries including Korea, Japan, Singapore, Malaysia, Thailand, etc. especially in Chinese speaking countries. Currently, Gregory is the Sales and Marketing consultant for Mitsubishi Materials Corp., Advanced Products Division. Where he has successfully developed and implemented proactive sales and marketing strategic which expanded presence internationally. Responsible for the complete sales and marketing cycle and also assigned revenue and margin revenue objectives with contract negotiations. Gregory Lin has an MBA degree from the United States and had extensive British study and overseas assignments for private sector.